C37 | Material Development Studio

DESIGN - DRIVEN

TECHNOLOGY -OBSESSED

FUTURE-FORWARD

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What does the world expect from us? And in that context, what should we be doing as Industrial Designers? 
— Valeria Loera, Co Founder of C37.

Inspired by technology, science & the near future C37 was founded in 2014 by Carolina Cantú Sepulveda and Valeria Loera, led next to their partners Lucia Garcia and Yamile de la Garza with the intention of building the company of their dreams. Following future forward thinkers such as Alan Kay, considering multidisciplinary companies plus the working culture of IDEO, Google and Netflix an idea happened:

What if instead of focusing on product design, we focus on material design through research and development?
— Carolina Cantú, Co Founder of C37.

C37 is the first Latinoamerican Studio specialized in research and development of alternative materials connecting industrial design with science and engineering. It focuses on challenging existing materials in order to discover new manufacturing opportunities.

In the last 50 years the materials available in the industry have not evolved from wood, metals, polymers and ceramics, due to national and international resources available.  As a result, ideas adjust to the properties of existing materials instead of the other way around. 

R&D is recognised as an important factor in economic growth and balance, leading to highly valued technologies, strategies and designs that could be the origin of potential value when considering sustaining a competitive advantage.
— Nat Bowers

C37 encourages transnational corporations to recycle and reinterpret their waste materials in order to transform them into new materials available for the industry. C37 is building a world where materials respond and adapt to technical, productive and aesthetic needs, reinventing the role of the designer in the industry as a supplier of possibilities.

Let´s create a world where people want to live in. 

 
 

LETS CREATE THE FUTURE. 

 
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THE DREAM TEAM

our working culture is based on collaboration, impact & self direction.

Our team counts with different profiles. There is an expert on every position: We also have key partners in areas of technology & science, but most of all we have amazing mentors & collaborators who help us evolve each and every day. 

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Valeria Loera

Co - Founder &

Chief in Production

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Carolina CANTÚ

Co - Founder &

Business Intelligence

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LucÍa garcía

Partner &

Creative Direction

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Yamile de la garza

Partner &

Material Library Direction

 
 
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angelica lopez 

Press & Administration

Contact

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Melany Barron

Industrial Designer

& Investigation.

 

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rITCH MENDOZA

Research & Development 

of Sustainable Materials.

 

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Jenny Sandoval

Production Process

Analyst. 

 
 

Strategic Collaborators

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HJ Barraza

Business Intelligence

Advisor. 

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kASSIM VERA

 Emerge Mx 

Community Provocateur

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Sophie Flores

Graphic Designer

 

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leon fernandez

Kinetica 

Algorithmic Aid Design

 

EXPOSITIONS

Where we have met amazing people & shown our work. 

 

WORKSHOPS & TALKS

Where we have shared methodologies & knowledge. 

  • 2017 / Monterrey / @Semana I - ITESM / Designing Mass Consumption Products in Multidisciplinarlty.
  • 2017 / Monterrey / @CEDIM - ft. León Fernandez / Designing with New Materials by Carolina Cantú. 
  • 2017 / Monterrey / @TedX - ITESM / Innovation & Art by Valeria Loera. 
  • 2017 / Monterrey / @ITESM Talk - SALDI / Tendencias y Diseño by Yamile De La Garza + Valeria Loera
  • 2017 / Monterrey / @ITESM Class - ft. Christopher Wallace / Trends 101 by Yamile De La Garza
  • 2017 / Monterrey / @C37 Contest - C37 HQ / Co - Creation Workshop for Milan Design Week. 
  • 2017 / Monterrey / @ConvergenciaD - ITESM / Designing with MAGMA 04 ®
  • 2016 / Monterrey / @Pabellon M - INCMty  / Coffee with your Customer Segment by Valeria Loera. 
  • 2016 / Monterrey / @RutaE - ITESM / Create your Dream Job out of your hobbies by Carolina Cantú. 
  • 2016 / Puebla / @ITESM Class - ft. HJ Barraza / Creating Value Proposition by Carolina Cantú. 
  • 2016 / Monterrey / @MKT Fest - C37 HQ / Strategic Brands by Lucia Garcia & Yamile de la Garza. 
  • 2016 / Monterrey / @UDEM - PO Class / Create your Dream Job out of your hobbies by Carolina Cantú.
  • 2016 / Monterrey / @CEDIM - ft. Steph Orozco / Methodologies by Carolina Cantú + Ulises Esquivel. 
  • 2016 / Monterrey / @Design Camp - NstroLab / Meet C37: Designers & New Materials. 
  • 2015 / Monterrey / @Women Who Make - ITESM / Business Partnership by Carolina Cantú + Valeria Loera
  • 2015 / Monterrey / @INCMty - ITESM / Perfect Machines: Emotional Intelligence by Carolina Cantú. 
  • 2015 / Monterrey / @CEDIM - ft. Steph Orozco / Why Design Matters by Carolina Cantú. 
  • 2015 / Monterrey / @Introduction to Industrial Design - ITESM / Why Industrial Design by Carolina Cantú. 
 

 Our limit is the unexplored. 

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