What does the world expect from us? And in that context, what should we be doing as Industrial Designers? 
— Valeria Loera, Co Founder of C37.

Inspired by technology, science & the near future C37 was founded in 2014 by Carolina Cantú Sepulveda and Valeria Loera, led next to their partners Lucia Garcia and Yamile de la Garza with the intention of building the company of their dreams. Following future forward thinkers such as Alan Kay, considering multidisciplinary companies plus the working culture of IDEO, Google and Netflix an idea happened:

What if instead of focusing on product design, we focus on material design through research and development?
— Carolina Cantú, Co Founder of C37.

C37 is the first Latinoamerican Studio specialized in research and development of alternative materials connecting industrial design with science and engineering. It focuses on challenging existing materials in order to discover new manufacturing opportunities.

In the last 50 years the materials available in the industry have not evolved from wood, metals, polymers and ceramics, due to national and international resources available.  As a result, ideas adjust to the properties of existing materials instead of the other way around. 

R&D is recognised as an important factor in economic growth and balance, leading to highly valued technologies, strategies and designs that could be the origin of potential value when considering sustaining a competitive advantage.
— Nat Bowers

C37 encourages transnational corporations to recycle and reinterpret their waste materials in order to transform them into new materials available for the industry. C37 is building a world where materials respond and adapt to technical, productive and aesthetic needs, reinventing the role of the designer in the industry as a supplier of possibilities.

Let´s create a world where people want to live in.