C37 ®

MAGMA® PANELS

CUSTOMER JOURNEY AND TOOLS

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CUSTOMER:

  1. Architecture Firm

  2. Company

  3. Design Company

  4. Interior designer


CUSTOMER JOURNEY:

00

LOVE AT FISRT SIGHT.

CLIENT AWARENESS

Client finds out about C37.

client actions

  • Visit a fair or exposition.

  • Look for trends online.

Touchpoints

  • Fairs & Events

  • Material Libraries

  • Instagram

  • Facebook

  • Pinterest

  • Webpage - Google ADS

Selling tools:

  • Material library samples

  • Webpage introduction

  • Pinterest account

  • Instagram gallery

  • Instagram stories

  • Facebook gallery


01

ASKING FOR A DATE.

PRODUCT requesT

Client contacts C37 for the
first time.

client actions

  • Ask for samples

  • Ask for information

  • Prices

Touchpoints

  • Mail

  • Phone

  • In person

  • Fairs & Events

  • Instagram

  • Facebook

  • Whatsapp

*Always redirect the conversation to email.

Selling tools:

  • Selling script for each channel

  • FAQ

  • Request Form


02

STALKING.

client fit

C37 defines if the client is fit for the service.

¿Client fit?

¿Does the client value design?

¿Do we think the client can afford the product?

YES! — Proceed.

No. — Reject.


 
 

03

FIRST DATE.

meeting

C37 explains why Magma Panels is the best product available and how the service works.

client actions

  • Get complete information about Magma Panels

  • Request samples

  • Request custom quote

Touchpoints

  • Mail

  • Webpage

Selling tools:

  • Magma Panels Detailed information

  • Magma® Panels Store

  • Sample Store

  • Request form for quote


05

FALLING IN LOVE.

CONSIDERATION

C37 sends the information for the client to make a decision.

Client actions

  • Receive Magma® panels PDFs

  • Receive quote

  • Negotiate price

Touchpoints

  • Mail

  • Phone

Selling tools:

  • Magma Panels Complete Catalogue

  • Custom quote template

  • Discounts


05

MARRIAGE.

purchase

C37 creates a custom quote for the client and sends payment information.

client actions:

  • Buy product

Touch points:

  • Mail

Selling tools:

  • Purchase note.

  • Cancellation script.

¿CLIENT FIT?

¿Can the client pay our product?

¿Is it strategic to lower the price for this client?

YES! — Proceed.

No. — Reject.