C37 ®

MAGMA® PANELS

CUSTOMER JOURNEY AND TOOLS

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CUSTOMER:

  1. Architecture Firm

  2. Company

  3. Design Company

  4. Interior designer


CUSTOMER JOURNEY:

00

AWARENESS

Client finds out about C37.

client actions

  • Visit a fair or exposition.

  • Look for trends online.

Touchpoints

  • Fairs & Events

  • Material Libraries

  • Instagram

  • Facebook

  • Pinterest

  • Webpage - Google ADS

Selling tools:

 

 

03

INTEREST

RESEARCH

Client understands what Magma® Panels is and how to get the product.

client actions

  • Get complete information about Magma Panels

Touchpoints

  • Mail

  • Webpage

Selling tools:

  • Magma Panels Detailed information: about, TDS, installation


05

CONSIDERA-TION

WANT

Client wants to negotiate price or meet Magma® and the team.

Client actions

  • Request Samples

  • Request custom quote

  • Meeting with C37

Touchpoints

  • Mail

  • Phone

Selling tools:

  • Custom Quote Form

  • Meetings

  • Magma® Panels Free Sample Request Form


05

PURCHASE

Decision

C37 creates a custom quote for the client and sends payment information.

client actions:

  • Buy samples

  • Buy Panels

Touch points:

  • Mail

  • Webpage

Selling tools:

  • Magma® Panels Sample Store

  • Magma® Panels Store

  • Custom Quote Template

  • Purchase note