material analysis

Successful materials come from necessities.

MAGMA was born while working in the project Copper Catalyst , a set of infusers designed and produced for Absolut Elyx. 

The client wanted the product to be made out of volcanic stone, a material that comunicates Mexican Raw-Luxury. After prototyping and testing the material it did not comply with the needs of the project. The material was heavy, fragil, hard to transform and expensive.

After looking in the market for a substitute material and having no success, C37 decided to develop MAGMA 04®: The new liquid stone.