EVENT : MAGMA 04® Colors at Design Week Mexico
La Galleria Mexicana de Diseño invited C37 to co-design and produce a series of objects made of MAGMA 04® in Color for INEDITO during Design Week Mexico 2017.
This project entitled Tecnolítico is a meeting point between the past and the future, experience, talent and innovation in materials: it consists on a set of monochromatic pieces, using new production processes and materials.
The bases are made with the recently developed color palette of MAGMA 04 ® COLORS, inspired by shades found in ceramics.
The set consists in four vases with organic, smooth and unexpected forms with stone
texture and appearance, in tones normally found in materials such as quarries, bricks and
porcelain. These vases were designed by José Manuel López Berroeta and Benjamín Espinoza Díaz, following the creative direction and experience of La Galería Mexicana de Diseña, who together achieved this connection between technology and design. These soft shapes were
completed after a process of industrial design, 3D printing, molding and casting (in contrast to the extensive artisanal carving process of the traditional Basaltic stone). Innovation in materials generates new tools for industries and this collection is testimony to the future.
The exhibition was held at Inédito, Design Week México on October 2017 in Museo Tamayo.