EVENT: Milan Design Week: The Aftermath
What would happen if materials were developed to provide new creative possibilities for designers?
— c37 studio

C37 along with SERIAL, opened a platform called "Tu Diseño en Milan" for designers and students to showcase mexican design interpreting new materials during Milan Design Week.


The contest was about designing a product inspired by the possibilities of MAGMA 04®: a liquid stone material developed by C37. 

200 proposals where sent and 16 where selected as finalists. The winners were invited to participate in a workshop at the studio, where their designs evolved with the feedback of guest designers and along with C37 studio. 

Personal Interpretations was exhibited during Milan Design Week at Ventura Lambrate; a platform that connects and promotes emerging talent, materials and technologies. Exhibiting here the possibilities of MAGMA 04® project opportunities of material development with international clients where opened. 

This exhibit was empowered by: