Creating the future by dissolving the lines between design, engineering & manufacturing, C37 was founded by Carolina Cantú in 2014 & Co-Founded by Valeria Loera, who were then led to their next partners, Lucía García and Ricardo Mendoza, with the intention of building a company that works as an outsource studio for technology based businesses. We seek to create new generation solutions that push innovation by outperforming common technologies, optimizing resources, applying advanced materials, improving production processes, decreasing environmental impact or creating unique experiences. Following prospective thinkers such as Alan Kay, considering multidisciplinary companies, and the working culture of IDEO, Google and Netflix, C37 happened.
A DESIGN DRIVEN COMPANY, SPECIALIZED IN NEW GENERATION SOLUTIONS.
C37 offers future forward materials, products and design services. As a company, C37 focuses on developing Creative Integral Methodologies (a strategic incorporation between user centered design, marketing & business methodologies) & intellectual property (material licenses).
“We are discovering new manufacturing opportunities as the first Latin American studio specialized in the research and development of advanced materials and products, which have superior properties than conventional ones. These materials can outperform them in terms of application and production processes.
We design new generation solutions with advanced materials, methodologies & technologies.”
- Carolina Cantú, Founder of C37.
LET'S CREATE THE FUTURE.
THE DREAM TEAM
our working culture is based on collaboration, impact & self direction.
Our team is made up of different profiles. There is an expert in every position. We also have key partners in areas of technology & science, but most importantly, we have amazing mentors & collaborators who help us evolve each and every day.
Chief Executive Officer
Chief Design Officer
Chief Production Officer
Our projects connect different disciplines, companies & institutions in order to achieve high- impact results. There is an expert in every position, including key partners and mentors in areas of technology, operations & science.
YAMILÉ DE LA GARZA
Research & Material
System & Process
Time is our only non renewable resource. Curious creatives have shared our vision & working culture through different time spans & projects, making the company grow at every stage. Here are some of the makers, dreamers & doers that have been part of the team.
Press & Administration
2017 - 2018
MARÍA ANDREA SAENZ
Investigation & Advertising
2016 - 2017
2017 - 2018
Production Process Analyst.
2017 - 2018
board of advisors
looking into the future.
We take the future seriously. The board of advisors in C37 is made up of experts in business, technology, innovation, entrepreneurship, design and science. They are key partners in the organization, providing strategic advice to the management and decision making in the company.
EVENTS & EXHIBITIONS.
Where we have met amazing people & shown our work.
2018 / London / @London Design Fair / Mexico Design Time + Marion Firedmann & GMD
2018 / Paris / @Maison&Objet Fair / Materio&Objet + MateriO
2018 / Monterrey / @Premio Mujer Tec / Mulier Amet + ITESM
2017 / Dubai / @Dubai Design Week / Gray Area ft. Tinkah + Inked.
2017 / Mx City / @Abierto Mexicano de Diseño - Rulé Gallery / MAGMA 04 ® ft. ITESM.
2017 / Mx City / @Bienal Nacional De Diseño / Desarrollo, Reuso e Innovación en Materiales
2017 / Mx City / @Design Week Mexico / Museo Tamayo / Tecnolitico ft. Galeria Mexicana de Diseño.
2017 / Paris / @M4 Paris - 2017 by MáteriO / 8, Rue Chaptal / MAGMA 04® at MáteriO
2017 / Mx City / @Milano in Messico - Galería Mexicana de Diseño / Personal Interpretations MAGMA 04®
2017 / Mx City / @The Power of Creativity: Wonder Woman - MUMEDI / Hypolita Bracelets ft. WarnerBros.
2017 / Milan / @Milan Design Week - Ventura Lambrate / Personal Interpretations ft. Serial.
2016 / Barcelona / @Material Center - Materfad / MAGMA 04®
2016 / Guadalajara / @Material Center - MIND México / MAGMA 04®
2016 / Monterrey / @Pabellon M - INCMty / BEAT Installation.
2016 / Guadalajara / @Material Fair Second Edition - MIND México / MAGMA 04®
2015 / Mx City / @Abierto Mexicano de Diseño - Museo Franz Meyer / Arium for Pernod Ricard.
2015 / Mx City / @Abierto Mexicano de Diseño - Munal / Copper Catalyst ft. Absolut Elyx.
2014 / Mx City / @Abierto Mexicano de Diseño - Museo Numismático / Habitus
WORKSHOPS & TALKS.
Where we have shared methodologies & knowledge.
2018 / CDMX / Invited Jury @James Dyson Award by Carolina Cantú.
2018 / Torreón / @CISS Congress - ITESM / Materials as a Weapon of Choice by Carolina Cantú.
2017 / Monterrey / @Semana I - ITESM / Designing Mass Consumption Products in Multidisciplinarlty.
2017 / Monterrey / @CEDIM - ft. León Fernandez / Designing with New Materials by Carolina Cantú.
2017 / Monterrey / @TedX - ITESM / Innovation & Art by Valeria Loera.
2017 / Monterrey / @ITESM Talk - SALDI / Tendencias y Diseño by Yamile De La Garza + Valeria Loera
2017 / Monterrey / @ITESM Class - ft. Christopher Wallace / Trends 101 by Yamile De La Garza
2017 / Monterrey / @C37 Contest - C37 HQ / Co - Creation Workshop for Milan Design Week.
2017 / Monterrey / @ConvergenciaD - ITESM / Designing with MAGMA 04 ®
2016 / Monterrey / @Pabellon M - INCMty / Coffee with your Customer Segment by Valeria Loera.
2016 / Monterrey / @RutaE - ITESM / Create your Dream Job out of your hobbies by Carolina Cantú.
2016 / Puebla / @ITESM Class - ft. HJ Barraza / Creating Value Proposition by Carolina Cantú.
2016 / Monterrey / @MKT Fest - C37 HQ / Strategic Brands by Lucia Garcia & Yamile de la Garza.
2016 / Monterrey / @UDEM - PO Class / Create your Dream Job out of your hobbies by Carolina Cantú.
2016 / Monterrey / @CEDIM - ft. Steph Orozco / Methodologies by Carolina Cantú + Ulises Esquivel.
2016 / Monterrey / @Design Camp - NstroLab / Meet C37: Designers & New Materials.
2015 / Monterrey / @Women Who Make - ITESM / Business Partnership by Carolina Cantú + Valeria Loera
2015 / Monterrey / @INCMty - ITESM / Perfect Machines: Emotional Intelligence by Carolina Cantú.
2015 / Monterrey / @CEDIM - ft. Steph Orozco / Why Design Matters by Carolina Cantú.
2015 / Monterrey / @Introduction to Industrial Design - ITESM / Why Industrial Design by Carolina Cantú.
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